It’s time to take another look at a brilliant example of branding. This time, we’re going to be focusing on Amazon – the ecommerce store that has grown to become so much more. Let’s take a look at what Amazon has done so well and how you can learn from them.
Once you’ve spent a lot of time building a brand for yourself, it’s very important to make sure you also put the time in to ensure that brand has a good reputation in the eyes of the public.
In fact, this is one of the biggest problems with any kind of brand: while it can ideally be seen as a mark of quality by your customers, a few missteps can actually end up having the complete opposite effect. If you develop a reputation for yourself as having poor customer service, or of releasing poor quality products, then eventually your brand will be off putting to your customers and will drive them away from using your business.
Your logo is a visual representation of your brand and should evoke the ethos of your company, communicate what it is that you do and generally tie everything you create together into a cohesive package. But once you’ve created your logo, you can’t stop there! There are actually a number of different things you need to create if you want to express your company’s identity effectively and the more materials you invest in, the stronger your brand identity will be. Here then are some key materials to create for your brand.
Have you chosen your business name yet? Well don’t get too attached! This is not a decision to be taken lightly and while you may have picked something that you like the sounds of, that accurately describes the nature of your business and that other people have given their vote of confidence: that doesn’t necessarily mean it will check all the necessary boxes that make it a good choice of name.
Here are some practical considerations to bear in mind!
When you create a logo for your company, it’s important to think about how that logo is going to represent what you do and how it is going to evoke the spirit and ideals of your business. This is why it’s so important to have a ‘mission statement’ for your company and to grow your business from that initial statement. Don’t set out to make money by selling X product – set out to do something amazing with a brand and an idea that you really believe in!
Let’s say you’ve created an app that’s going to change the world. This app allows any smartphone to create a cup of tea out of thin air (just go with it). The app is called ‘SmartTea’. Meanwhile, you also have other apps and you have your own business name that produces these. Your company is called ‘Unreal Creations’. This now means that you actually have two brands. One of these brands is SmartTea and one is Unreal Creations. Is this a good idea?
If you want to create a strong brand that can inspire your customers and your staff alike and that has the potential to grow to massive heights, what is the first place you should start? A lot of people will be thinking ‘logo’. Actually though, this is rather getting ahead of yourself and there are definitely better places to start. And specifically, where you actually need to begin is with a mission statement.
For some people, creating a brand, a website and a logo for their business is one of the most enjoyable aspects of launching a new company. This is a creative process that lets you really put a unique stamp on your organization. If you’re a ‘creative type’ and if you enjoy drawing, then you’ll no doubt get a kick from it. But what if you’re not a creative type? What if you have no idea how to go about creating your own logo and don’t know where to start? This recipe will help.